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K9XL

Branding 

Logo

Summary:

K9XL is a visual brand that celebrates the special bond between dogs and their owners. The brand captures this relationship through clothing designed for both humans and their canine companions, with a focus on enjoying the great outdoors. After exploring various design options, we ultimately chose a logo that symbolizes a dog eager to explore and discover the world around it. In addition to offering matching outfits for dogs and their owners, a portion of the profits from the clothing line goes to support dogs in need.

What we've done: 

  • Visual brand creation
  • Logo design
  • Brand guides
  • Color & fonts
Brand guidelines
Color exploration
Dog sweatshirt
Logo
Sweatshirt mockup
Dog & owner
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